More than Just a Petri Face

As part of their identity for Crucible — a London, UK-based innovation-led drinks consultancy working for the bar industry — Madalena Studio worked with their client to recreate their new monogram by “cultivating 25 samples of bacteria on petri dishes in a makeshift incubator”, swabbing the contour of the logo with “substances including aged kombucha and food waste, documenting the bacterial growth over two weeks.”