New Logo and Packaging for Aspall by NB Studio

Established in 1728 (not a typo), Aspall is a cider-making business that has been using the same orchards planted at Aspall Hall in Suffolk, UK to produce a range of ciders and cider vinegars. Owned by eight generations, it is one of the ten oldest family-owned brands in Britain. This past Summer, Aspall introduced a new identity and packaging designed by London-based NB Studio.NB compiled a team of ‘craftsman’ to develop these assets — from woodcut illustrator Christopher Wormell who redrew the Aspall Knight, to writer Tom Lynham who helped tell product stories. Among the other newly commissioned elements were a series of botanical illustrations of apples by artist, Rosie Sanders. As one of the oldest British family businesses still in existence, the characters that have