New Logo and Identity for Fluency Academy by TASTE

Established in 2017, Fluency Academy is the largest online language school in Brazil with a robust online platform and mobile app that offers classes to learn English, Spanish, French, German, Italian, and soon Japanese and Mandarin. Founded by Rhavi Carneiro who, side note, has a bachelors degree in graphic design, but more importantly is an English teacher, fluent in 4 languages, the school now has over 100,000 students and 250 teachers as well as growing investment from various investors across all of America. Recently, Fluency Academy introduced a new identity designed by Curitiba, Brazil-based TASTE. The old brand was purely inspired by the founder’s surname, “Carneiro” which, roughly translating, means “sheep” in Portuguese. Our briefing asked that the r