Friday Likes 365

Some fun and eccentric-esque wordmarks and monograms this week, with work from New York, New York again, and Porto. Kulfi by Badal Patel Kulfi is a beauty and cosmetics brand specifically designed with South Asian people and culture in mind created by a group of South Asians with the goal of “empowering our community through representation” — as a solid start, the name is a type of South Asian ice cream. The identity, designed by Los Angeles, CA- and New York, NY-based Badal Patel, is anchored by an amazing wordmark that is a funky hybrid of a traditional sans serif and blackletter with one of the best “fi” ligatures I have seen in a while and its flair on top, as a bonus, looks like eyeliner applied. I love the contrast of the bold wordmark with the softer color pa