Friday Likes 398

Three round-shouldered bottles with distinct liquids within make for a very thematic selection this week, with work from Prague, Sydney, and Glasgow. Wild. by Marlon Studio Wild. (period included) is a new brand of kombucha that was set to launch in Prague, Czech Republic, but due to some life changes for its owner, is now looking to start up production and distribution in Malmö, Sweden. The identity and packaging, designed by Prague-based Marlon Studio, puts a bold sans serif wordmark at the forefront with a squiggly “W” going wild within the word “Wild”. Squiggly gestures in deadpan sans serifs has really become a thing this year and, as trendy as this may be, it is particularly well executed with really nice wonky curves resolving into straight lines without missing a beat.