Friday Likes 389

No connecting thread whatsoever this week, with work from Hanoi, Catania, and Melbourne. NGOẶM by Studio Cohe NGOẶM (which means “bite” in Vietnamese) is a small restaurant in Hanoi, Vietnam, making fine-dining-level hamburgers using traditional Vietnamese ingredients and cooking techniques. The identity, designed by local firm Studio Cohe, employs a similar fusion approach through a wordmark that mixes five wildly different styles that shouldn’t work together but, as this demonstrates, anything applied with enough confident flair can be made to work together. The counterspaces of the “A” are used to create a series of patterns that are applied with plenty of joy to all the colorful applications, which use the colors of the Vietnamese cờ hội traditional festiv