Whichever Way the Wind Brews

With the help of Lima, Peru-based Fahrenheit DDB, Corona launched a “Living Billboard” that has been attached to a cane and bamboo structure, created by Peruvian artist Edi Mérida, that emulates the mechanical movements of a crab and has traveled with the power of wind alone, thanks to a natural fibre sail, more than 55 kilometers across Peru. The goal is to promote Corona’s natural ingredients and to get people to enjoy nature.