Beer for the People

First brewed in 1893 and originally named Cerveza Cuauhtémoc after the sixteenth-century Mexican emperor, Indio, as it quickly became called by consumers and renamed as such in 1905, is a dark (and super tasty) beer produced by Cervecería Cuauhtémoc Moctezuma, part of global brewery Heineken. This week Indio introduced a new logo and packaging designed by Mexico City-based Olabuenaga Chemistri London-based Bulletproof.Finally, Ricardo Duran, CM Brand Manager, explained the changes and said that inspired by the traditional Aztec calendar, “create a new element that allows us to complement the iconic image of the emperor Cuauhtemoc. This innovative design gives Indio a much stronger, commanding presence and a warrior attitude worthy of our beer.” We are convi