Follow-Up: Indio Beer

A couple of weeks ago we reported on the package redesign of Mexican beer, Indio. The design credit was attributed to Mexico City-based Olabuenaga Chemistri but that was incorrect, they are the local advertising agency that did the roll-out. For the record, the proper credit goes to London-based Bulletproof. Official project description and images included in this post.Tony Connor, Design Director at Bulletproof, explains: “From the outset our intention was to create a strong brand identity for Indio that would become instantly recognizable and bring the brand’s personality to life. The Sunstone inspired identity takes its inspiration from Aztec calendars — embedding elements of discovery within the dial, each icon represents a different product, brand or consumer truth.