New Logo and Packaging for NUMU by Pupila

Established in 2018, NUMU is a craft brewery based in Liberia, Costa Rica, in what is known as the Chorotega Region, named after one of the most powerful American Indian tribes, that resided in the northwest of the country. NUMU, which means “sun” in the Chorotega language, was founded by a former Chicago, IL, resident who moved to Costa Rica with his family (and dog) to establish the brewery along with a local head brewer and a marketing and sales partner (and avid home brewer). They produce three flagship beers available in cans and on draft and they create other traditional styles, experimental, seasonal, and collaborative beers offered in their two tap room locations in Liberia. The identity and packaging for NUMU were designed by San José, Costa Rica-based Pupila. Design w