New Logo and Packaging for Oumph! by Snask

Launched this year, Oumph! is a new line of ready-to-cook vegetarian meals made from soy protein concocted to feel and taste like meat, available in strips or chunks and in a number of seasonings. The product is available in Sweden and produced by Food for Progress Scandinavia AB, an organization developing sustainable food options. The identity and packaging for Oumph! has been designed by Stockholm-based Snask.The brand identity feels off the hook, punk, and raw since the brand is anything but your run-of-the-mill, boring eco-friendly veggie product.”The brand is a revolution and a punch in the face. The graphic identity was crafted and inspired by the look and feel of food trucks and chalkboard scribbles.Snask project page Logo detail. The logo starts to set the tone for the rest