Type is in the Details

An aspect of identity design that goes unexplored to a certain degree is that for religious organizations, but as everyone becomes more brand aware these spaces and communities must communicate and attract with as much urgency as any major consumer brand or corporation. In this specific case being reviewed today, we are also veering a little off from the typical redesign in that there is no big logo change, rather it’s an identity overhaul through typography for International House of Prayer (IHOP – KC) in Kansas City. Established in 1999, IHOP – KC is a young adult Christian organization that combines 24/7 prayers for justice with 24/7 works of justice, with many outreach programs for different causes. Ten years later the organization has grown to include more than 50 di