Friday Likes 351

Some unconventional funkiness ties today’s three projects with work from Athens, Jakarta, and Singapore. Bread Factory by Luminous Design Group Bread Factory is a food chain with six locations in Greece that are a combination of bakery, pastry shop, and restaurant. Established in 2015, a new identity has been designed by Athens, Greece-based Luminous Design Group, that uses the saw-tooth roof abstract building shape that is common among things with Factory in their name in a wide variety of ways to apply it to the various needs of the business. While the logo is very straightforward with a standard factory drawing, the saw-tooth element is cleverly used as the hair of a person in the coffee cups, as the mid fingers of a hand doing the rock ‘n’ roll sign, as abstract dingbats (like in