Not Your Parents’ Librarians

With campuses in Copenhagen and Aalborg in Denmark, the Informationsvidenskabelige Akademi (IVA for short and “The Royal School of Library and Information Science” for English) serves around 1,000 students ranging from undergraduates to PhD candidates in the field of library and information sciences and it operates under the Danish Ministry of Cultural Affairs. Facing the challenge of being considered behind the times, the school recently changed to its current name from the previously old-fashioned moniker of Danmarks Biblioteksskole (Danish Library School) and introduced a complete new identity by Danish studio Make. Sample materials of previous identity, including brochures, newspaper ads, stationery and printed matters. A new visual identity was introduced in 2010 that capt