LodgeNet Punts its Football

Jerry Kuyper (of recent Cisco redesign fame), alongwith brand strategy firm Group 1066, has created a new graphic identity for LodgeNet Interactive Corp. — best for you to read what they do as it’s impossible to condense in a simple sentence. As this is an example of an effective corporate redesign by one of the field’s most talented designers, I asked Jerry if he would share some of his first-hand insights into the project and its respective process — and he kindly accepted.CHRISTIAN PALINO: Thanks for this opportunity Jerry. Could you start off by telling me about how this project began? JERRY KUYPER: Group 1066, a strategic branding firm based in New York, recommended Jerry Kuyper Partners to LodgeNet. We competed against several other firms and won the project w