New Logo and Identity for Merus by One Design

For over 130 years, Al. Neyer built more than just structures — it built a reputation. Founded in 1894 as a family-owned design-build firm, the company evolved over the decades into a multidisciplinary powerhouse, with expertise spanning real estate development, architecture, and construction. In 2014, it transitioned to an employee-owned model, reinforcing a culture of shared success and long-term investment. Today, with a growing national presence and an expanding portfolio, the company has embarked on its most significant transformation yet: a new name, a new identity, and a bold new vision. Enter Merus — a name that signals both continuity and change. Led by Chicago, IL-based agency, One Design, the rebrand sought to articulate the company’s evolution while staying true to its collabor