For Immediate Release: The Transformer

Founded in 1972 by William D. Novelli and Jack Porter in Washington DC, Porter Novelli was started to “apply marketing to social and health issues.” Today, with 90 offices in 60 countries, Porter Novelli is one of the leading public relations firms in the world balancing its original scope of clients as well as working with consumer brands. They are responsible for projects like the Truth anti-smoking campaign and the original and new food pyramids. Earlier this month, Porter Novelli introduced a new identity designed by Interbrand.The agency’s logo features a new graphic element, “The Transformer” icon, which signals the agency’s transformational work for clients and its leadership role in the industry. It is displayed in saturated orange against bold w