New Name, Logo, and Identity for Olympic Heritage Collection by Hulse&Durrell

Set to launch in 2016, the Olympic Heritage Collection is a global initiative by the International Olympic Committee to make the logos and other identity elements of past Olympic Games available to international licensees like Nike, Adidas, Lacoste, and Ralph Lauren, who have already gotten theirs. You can currently buy merchandise like this at the official Olympics shop or at The Olympic Museum shop in Laussane, Switzerland. The problem is that the digital assets from which these are made are not 100% true to the originals so a large part of the Olympic Heritage Collection project was to produce the best assets possible. The challenge of both the digitization of more than 100 years of Olympic design materials and the identity for the Collection was undertaken by Vancouver, Canada-based Hu