Tony Spaeth (1934 – 2021)

It’s not an exaggeration to say that Brand New might not exist without the influence of Tony Spaeth and his amazingly insightful and poignant analysis of corporate identity through his website, Identityworks (only accessible through archive.org now), that was at its apex in the mid 2000s right as Brand New started. Tony Spaeth passed away last month. Our thoughts are with his family and friends.