Bodega Chic

[UPDATE]: The comments on this post have been removed and the option to comment is closed — I rarely do this, but the comments went exactly in the direction you may have expected given the divisiveness of the politics involved and we have enough of that in the news and social media that we don’t need it on Brand New as well. After a surprising win this week as the Democratic candidate in the primary elections for Mayor of New York City, Zohran Mamdani’s campaign identity — designed by Forge — has been getting plenty of attention and for all the right reasons. At the link, Curbed chats with Forge’s Aneesh Bhoopathy on their design approach. Sadly no case study yet because, like AOC’s identity a few years back, this will be a milestone political identity.