Down and Town, Crossed

This identity is not necessarily new actually, back in 2007, the Boston Redevelopment Authority — how cool is their logo? — unveiled the plans to roll out a new brand to identify Boston’s Downtown Crossing neighborhood as a vibrant location where more than 230,000 people work, live and play and establish it as “Boston’s Meeting Place.” Philadelphia-based 160over90 has been in charge of the identity, which involves print materials, signage and, most recently, a large wrap for the historic landmark site of Filene’s Department Store as it undergoes construction. The thing that caught my attention, more then the wrap shown below, is the logo, which is a rather clever solution for the lengthy word “downtown.” Although I would have personally