T&D is for Twists and Drop Shadows

As part of China Radio International (CRI), the state-owned radio broadcast system of the People’s Republic of China, and an extension of the news site CRI Online, T&D (for Television and Digital) is a new platform established to hold all of its new media — from online broadcast to network television to mobile content. The new identity has been created by The Brand Union China. The structure of the wordmark is based on Chinese calligraphy. Visually, the logo is nice. The forms are pleasant and chunky. Perhaps slightly defying of actual type physics but still pretty to look at. I like the contrast of the white “front” and the colorful shadows, all in a matte finish. The logo iterations with all the hoopla around them seem to be a design team having too much fun a