Technically, This is Very Colorful

If you like your movies and television shows in color, you owe such modern-day pleasures to Technicolor, the company that created the eponymous color film processes in the early 1920s and gave movies like The Wizard of Oz the ability to show a yellow brick road, where before there would have only been a gray one. Long associated with Hollywood, the name/term/idea of Technicolor went from having the kind of service-specific equity that Google now has in search engines or Kleenex in facial tissues; this past decade however, Technicolor seemed to have gone astray. It was bought by French tech company Thomson in 2001 and the Technicolor name became a simple subsidiary. In a 180-degree-turn-of-events, this past January, Thomson announced that it would change its corporate name to Technicolor an