MassTerful Identity

Colleges, schools or any other educational institution devoted to design and art must, in one way or another, reflect its commitment to those areas — specifically, its identity must lead by example. Like MICA or Ringling College of Art and Design, just to name a couple we have reviewed here, MassArt is embracing the influence that a revitalized identity can have in the perception of an arts and design institution. This is specially important for a 135-year-old institution — the first and only independent public college of art in the United States, and the first art school to grant a degree — that has to compete with dozens of other schools that don’t carry the weight of more than a century.Working with brand consultancy Minelli, Inc., MassArt engaged in an eighteen-