A Tower Sheds its Stripes

Identity work for educational institutions — specially large universities — is one of the most superficially scrutinized and hardest to amicably propagate among the student body, faculty and alumni. Most people build extremely tight bonds with their institution and any change to what they remember or grew to love is always cause for dissent and, strangely enough, identity changes ignite some of the most fervent ire. The biggest complaints are always the cost, regardless of whether it’s a four, five or six figure budget and the claim that it could have easily been done in-house or by the students of the design program. Recently released, the University of Arkansas tried to quell both issues in the design of its identity by asking its office of university relations to lead