Will Waterloo Logo Survive?

I’ve said it before and I’ll unfortunately have to say it again: Designing identities for higher education institutions is the most perilous realm of identity design and not too different from stepping right up front during Pamplona’s running of the bulls. The latest fiasco comes courtesy of the student body of the University of Waterloo in Ontario, Canada, a well regarded and large university. This past Monday, banners, like the one above, started propping up on campus in preparation for a student and parent visit. This was the first public indication that change was coming. The previous week, a memo titled “How to better tell the Waterloo story” began seeding the fact that the university was about to undergo serious change to modify the institution’s p