Have Mercy on My Logo

Ed.’s Note: This post strays from our typical format in various ways: It is not a new identity, it is not a before/after comparison, it is not an In Brief, and it is written by the person that designed the identity (can you imagine if we let everyone critique their own work?!). Nonetheless, this is an engaging story to post with a good lesson for everyone to learn. At least I enjoyed it and I’m happy to make an exception to the rules. End of note. A typical identity project involves plenty of personal creative investment, hours upon hours devoted to rounds of sketching, revisions, and the pain-staking final tweaks to create a singular, perfect end result. Once the identity is complete and leaves our hands, though, we can’t protect the precious qualities of what we deliver