Follow-up: Oprah Winfrey Network

Last October we reported on the new identity of OWN, the Oprah Winfrey Network. I closed the post with this: “As with most TV identity reveals, we will have to wait to see how it evolves and how it animates. Expect a follow-up post in January 2011.” So, as prognosticated, here is the follow-up, now that the channel has been on the air for a few days. Philadelphia-based Bigsmack was in charge of designing the on-air package for OWN.Working off a logo designed by Bruce Mau Design, Chicago, the OWN on-air look conceptually takes viewers inside the “O” of the logo — a modern, warmly lit world that abstractly resembles the look of naturally blown glass combined with an array of organic elements and digital animation.One of BIGSMACK’s notable contributions was