The CW

About: “The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation. The CW is America’s fifth broadcast network and the only network targeting women 18-34. The network’s primetime schedule includes such popular series as America’s Next Top Model, Gossip Girl, Hart of Dixie, 90210, Supernatural, Arrow, Nikita, Beauty and the Beast, Emily Owens, M.D., and The Vampire Diaries.” Design by: Troika. Ed.’s Notes: I realize this doesn’t quite fall under “new” and it’s not exactly a logo redesign. More of an identity redesign through the on-air package. Montage video below (or after the jump). Relevant links: Troika case study (plenty of images, mostly guideline and attitude stuff).