New Logo and Identity for Freeform by COLLINS

Launched in 2016, although originally launched in 2001 as ABC Family before changing its name, Freeform is an American cable and satellite television channel geared towards older teenagers and young adults. Owned by the Disney-ABC Television Group division of The Walt Disney Company, the bulk of the programming includes reruns of contemporary comedy series and animated sitcom series, such as Family Guy, The Simpsons, The Office, and Black-ish while its primetime, original programming is “bold-hearted and boundary-busting – filled with protagonists that take on the world with smarts, swagger, humor and humanity – echoing the everyday trials and triumphs of our audience” with series like Grown-ish, Good Trouble, Cruel Summer, Single Drunk Female, and The Watchful Eye. From its or