New On-air Look for FX by Trollbäck+Company

Launched in 1994, FX is an American pay television channel owned by FX Networks (in turn owned by The Walt Disney Company) that in the past decade has established itself as one of the best channels for original series that push the boundaries, from Donald Glover’s amazing Atlanta to Kurt Sutter’s man soap opera Sons of Anarchy to Ryan Murphy’s and Brad Falchuk’s terrifying American Horror Story anthologies and many more. Earlier this year, the full library of FX — more than 40 series spanning 17 years — was added to streaming giant Hulu (majority-owned by The Walt Disney Company), bringing its content to a slew of new viewers. To coincide with its debut on Hulu, FX introduced a new identity and on-air look designed by New York, NY-based Trollbäck+Company. FX’s award