New Logo, Identity, and On-Air Look for IFC by Gretel

Most of the introduction I wrote for this back in 2014 still applies, which is commendable given that pretty much every cable channel in America has pivoted to doing shows about ghosts: Launched in 1994 and owned and operated by AMC Networks, IFC (Independent Film Channel) is a television channel with a mix of kooky, serious, and pop-culture-y programming. From original comedy series like Portlandia and MARON Documentary Now! to [new] “classic” movies like Scarface and Napoleon Dynamite Taken and The Big Lebowski, IFC is one of the most entertaining and least pandering channels available. Late last year — which is way beyond my timeliness comfort zone for posting a redesign (but this is worth it and the case study was only recently put together) — IFC introduced a n