With a Great Tagline Comes Great Responsibility

Launched in 1994, the Independent Film Channel (IFC) has grown remarkably from a weird little runt of a channel that was a spin-off from Bravo (before Bravo was all Queer Eye for the Straight Guy, Housewives of…, and Top This or That — into one of the most progressive and rewarding cable channels through original programming (Portlandia), fantastic re-runs (Freaks and Geeks), and movies where the endings aren’t always happy. Today the IFC universe consists of the cable channel, a feature film production company, a distributor of independent and foreign films, and a theater in New York City. For the better part of 2010, IFC has been using a new logo and tagline created by Portland, OR-based Feel Good Anyway and they recently put up a great case study of their ongoing proj