New Global Identity for Netflix by Gretel

Established in 1997, Netflix is the best thing to happen to entertainment consumption since the invention of the wireless television remote control. It’s also the world’s leading, on-demand streaming media service with over 69 million members in 50 countries and with a library worth more than 100 million hours of TV shows, movies, documentaries, and specials. Since 2013, with the launch of House of Cards, Netflix has become one of the best producers of original content with multiple hits and crowd-pleasers. (Watch Narcos!). With the recent expansion to more countries and growing notoriety, Netflix has introduced a global brand identity designed by New York, NY-based Gretel. There are a lot more images in Gretel’s case study not shown below in case you need more and if you