Silence of the Lamb’

Noted earlier this month, the new logo and identity for Lamborghini didn’t fare too well in small part (but part nonetheless) due to the lack of context, explanation, or scope of ambition of the design approach. There isn’t quite enough new visual material to warrant a follow-up post but to give them a fair shot, here is the case study from Strichpunkt, who worked with Lamborghini on the project.