MICA Finds Itself

From simple things like finding a lucky penny to stumbling across a beautiful building, life supplies many unexpected surprises and serendipitous moments. Seeing the Maryland Institute College of Art (MICA) new identity was both of these for me: I saw rhythm, simplicity, and a catchy acronym. Upon further exploration I found an intelligent, remarkable, and sophisticated mark.The Maryland Institute College of Art won its first, seven-year-long battle by identifying itself with the simple acronym, MICA. The second challenge was finding a unique mark that clearly represented the college. Abbott Miller and his design team at Pentagram [www.pentagram.com] (including Kristen Spilman, a MICA graduate) set out to solve this second challenge. Not only did they solve it, they hit the nail on the hea