X Marks the Intersection

Founded in 1886, the Minneapolis College of Art and Design (MCAD) is a well known and regarded college offering students graduate and undergraduate degrees — in academic programs like Graphic Design, Advertising, Fine Arts, Photography, and even Comic Art — from the cold confines of Minneapolis. Yesterday, MCAD introduced a new identity designed by MCAD DesignWorks, an MCAD-run design firm that does work for the college as well as outside clients and is staffed by MCAD students and led by J. Zachary Keenan. The new website was designed by Little & Company and developed by The Nerdery, both Minnesota-based businesses.The new logo mark shows two arrows coming together to form an intersection. The Intersection is illustrative of the new MCAD vision statement, “transformi