It’s a Mad, Mad, Mad, Madison World

The Madison Metropolitan School District (MMSD) in Madiscon, WI — which serves over 27,000 students in 49 schools (32 elementary schools, 12 middle schools, 4 comprehensive high schools and 1 alternative high school) — recently introduced a new logo, with a plot twist: After a traditional bidding process, Louisville, KY-based Fieldtrip was selected from 7 contenders and was awarded a $99,880 contract to develop the logo, identity, brand platform, etc. but, at the same time, MMSD “was gifted the perfect logo for the district that was designed by a private citizen at no additional cost to the district”. The plot then thickens as MMSD assumed responsibility for the situation and would still pay Fieldtrip the full fee even though they didn’t have to deliver on the full scope. If I unders