Brand Castles

For her 100 Days Project at the SVA Masters in Branding program, Kaylin Ingram recreated 100 logos in the sand because “brands (like all things) are ephemeral” and she posits that “Brands can evolve or dissolve, but nothing can stay the same forever” so, she asks, “What if we build brands with this in mind? What if we build brands for the present moment?” New logo test: Will it sand-castle?