Brand
2025Through the Roof
Not all branding is created equal with some of it being DIY, low-budget, and even accidental as is the case with Landon, a roof cleaner in Portland, OR, whose consistently charming and typographically consistent hand-drawn signs caught the attention of designer, illustrator, and teacher Kate Bingaman-Burt. If one of the main goals of branding is to elicit curiosity through a consistent tone of voice and visual language, Landon has succeeded — at least with one person. At the link, an endearing text exchange between Kate and Landon about his branding prowess that involves drawing signs while watching old sitcom re-runs.
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