Snake Lettering

If there is a reason to run your own blog is so that you can break your own rules when you please. For the most part, we cover big, national and global organizations or, at the very least, regional ones here on Brand New — the only way for a relatively unknown, small organization to get on here is, as stated in our selection criteria, to be “a very compelling design story.” Snakes make for very compelling design stories. Heading south from downtown Austin, Texas into the über-cool area of South Congress, the very first shop that you see is Luther’s. Barely a year old, Luther’s is an apparel and accessories shop for bad-ass (or wannabe bad-asses) men and women, carrying hardcore jeans, boots, shirts, fedoras and a range of products like hair pomade that ar