Friday Likes 149

Today we have a similar range of selections with plenty of serifs and ornamentation — and clients that all begin with “A” — with work from Jakarta, Monterrey, and Nashville. Archie by Table Six Archie is a premier men’s clothier in Jakarta, offering a curated selection of luxury menswear brands from around the world. The identity, designed by local firm Table Six, features two logos: An ornate Tuscan-esque wordmark that clearly reads “ARCHIE” and a layered monogram that very difficultly reads as “ARCHIE” — A, R, H, and I are at the center, C and E are on the sides — but is nonetheless both beautiful and badass and my favorite aspect of this project. The dark blue and red color palette adds a sense of luxury and mystique. It&