UIO: Unidentified Identity Object

Guest Editorial by Guilherme Machiavelli In the southern areas of Brazil, Rede Globo’s — the biggest media conglomerate in the country, previously reviewed here — regional programme is broadcast mainly through RBS TV, a minor television network. In the past week, RBS unrolled its new identity, designed by Globo’s very own Hans Donner. And, well, the path chosen was the same the designer had taken in its many previous works: metallic glows everywhere, gradients and unreadable lettering. The symbol has suffered few changes, consisting mainly in added glows and bevels — perhaps the only decision that came close to logical, since the chrome globe is instantly recognized in the southern states. The lettering, though, was not so lucky. Not only the cryptic glyphs ar