Spirited Away

Here is one that almost passed under the radar and is not as fresh as our usual offerings. Back in very late September, Florida-based Spirit Airlines unveiled a new logo and livery that would replace the current identity that was merely five years old — one that, in use, happened to look pretty darn nice for a low fare airline [see the prior livery design after the jump]. The new identity “celebrates the colors of the Caribbean and Latin America regions” and reflects the main routes of the airline, which flies half of its flights (and growing) to destinations in those sunny regions. Besides the new 70s-styled, italicized Helvetica wordmark, Spirit has also introduced a “stylized” S [seen on the new livery after the jump] that further emphasizes their Caribbean