Mexicana’s New Eagle

Since I travel at least once a year to Mexico and more often than not Mexicana offers the lowest price tickets I regularly find myself in their more-cramped-than-usual seats surrounded by an overall aging identity and look. The old Mexicana logo also suffered in that it resembled its biggest competitor, Aeromexico which, overall, has built a much stronger and sophisticated visual identity. Last week, Mexicana unveiled a remarkably different identity to separate it from its competitor. New livery schemes. The new logo features free-flowing letters that transmit the hospitality and flexibility of an airline dedicated to customer service, while the eagle has been preserved as a symbol of the brand’s essence, reflecting the stability, consistency and solidity that have characterized Mexi