The Powers that V

It’s a sad day at Brand New as the Visalia logo saga ends without any additional drama or surprising turns of events as the council voted to adopt entry number 59 as suggested by the logo redesign committee a few weeks ago. The winning design by local, 69-year-old artist Lori Caccamo, displays “the iconic Fox Theatre towers over a smaller building and farmland in front of the Sierra Nevada and rising sun.” Caccamo received $1,500 and a bouquet of flowers. The original logo will still be used when its details can be displayed at the appropriate size. It was a good run for this story.