Peak Backlash

Citizens of the Visalia, CA — population 140,000-ish — have risen in uproar against the city’s new logo. All common complaints about cost, loss of tradition, and how they didn’t hire a local designer as well as obligatory petitions to go back to the old logo are there. The logo, designed by We The Creative in the faraway land of Irvine, CA, was presented at First Round in Los Angeles, CA, and the amount of due process they did was everything you could ask for. The resulting logo is quite good too, even if it’s not a Renaissance painting anymore.