New Logo, Identity, and On-air Look for UFC by Troika

Established in 1993, Ultimate Fighting Championship (UFC) is the largest promoter of professional mixed martial arts — a combination of karate, jiu-jitsu, boxing, kickboxing, grappling, wrestling, sumo and other combat sports — producing more than 40 live events annually that are broadcast in over 129 countries to nearly 800 million TV households worldwide. UFC has exploded in mainstream popularity in the last five years and has made superstars of some of its most charismatic fighters like Chuck Liddell and Ronda Rousey. This weekend, during the 2015 UFC Fan Expo and the Mendes vs. McGregor broadcast, UFC introduced a new identity designed by Los Angeles, CA-based Troika. UFC’s new visual identity, designed in partnership with Hollywood-based branding and marketing agency