In Brief: Kellogg’s Improbable Brand Extension

Kellogg’s has licensed its numerous characters to be produced by a store called Under The Hood. As is evident from the photo above and as you will see in the web site, the clothing line is meant to be hip, cool and lend the wearer enough street-cred to avoid getting the crap beat out of them when cruising the mean streets of the urban environment. Is this a smart brand extension by Kellogg’s? Or just a desperate one? Heck, maybe it’s genius. More related links available at BuzzFeed.