Friday Likes 230
From dense and ornate to bare minimum, we cover a good range of projects with work from Dallas, Brooklyn, and Mexico City. Heritage Pizza by Tractorbeam Heritage Pizza is a pizza joint and tap room in The Colony, TX, a suburb near Dallas. The identity, by Dallas-based Tractorbeam is an avalanche of 1950s clip art, script exclamations, and lo-fi typography, all executed to perfection with a more-is-more sensibility. The lead role of the identity is played by the varsity-jacket-wearing rabbit who exudes both an innocent and creepy vibe. The typography all around the venue — in menus and murals — is superb, all done in a way that look straight out of the atomic age. See full project Matter Made by Lotta Nieminen Matter Made is a manufacturer of contemporary lighting, furniture, an